Taking your current business online so that you can buy and sell things over the Internet is known as electronic commerce or eCommerce. It can be a substitute for brick-and-mortar stores, though some businesses choose to maintain both. Once you have successfully taken your business online, it can run 24 hours a day, seven days a week. For the wholesale trade sector, this is especially attractive as it means automating your current manual and repetitive processes that govern how you deal with your customers and suppliers. This will free up your sales and customer support team to focus on building deeper relationships with your customers in the front end. In the backend, it will free up your operations staff to focus on managing the inventory and the overall efficient running of the business. It is a totally new way of running your current business and can be daunting for many who are unfamiliar with the eCommerce concept.
What it is
To help, we have put together a comprehensive blueprint for getting started on eCommerce through this 3-day eCommerce Campaign Masterclass. It will step you through the essential tasks you will face when launching and growing a profitable eCommerce business.
You will also learn from professionals how to create compelling video content messages and effective email campaigns to help you engage your customers and boost your company's value. You will understand how eCommerce can create rich user profiles that allow personalizing of the products offered and suggestions for other products that customers might find interesting. This improves the customer experience and increases brand loyalty.
Who is it for?
Wholesale trade business owners and staff keen to attain an in-depth understanding of eCommerce.
Why attend?
SkillsFuture Singapore accredits this course under the WSQ Skills Framework. Participants will learn how to leverage digital tools to develop and boost their brand awareness and market presence online. With subsidies provided by the Government, staff of SME wholesale traders who are Singaporeans or Permanent Residents only need to pay $360 per pax.
Certification
A WSQ Statement of Attainment (SOA) e-certificate will be awarded to participants who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.
Course Providers
Zooloo partners with course providers appointed by the Government.
Want to know more? Need assistance with choosing suitable courses? Have questions about particular courses? Please email me: dorothy@zooloo.asia.
Explore more
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
