Customer relationship management (CRM) is a digital solution that stores data about current and potential customers. It automates the business processes related to servicing an existing or potential customer and unites all the departments to provide the first-class service. Many studies have shown that CRMs grow the success rates of the company. Realizing this, companies often turn to CRM to optimize business processes and gain customer loyalty. Yet, they often face a choice of which CRM is best: custom-made or off-the-shelf.
Custom-made CRM
Every business is unique and has different sales processes depending on the industry, the products or services they offer and the customers they target. Thus, the idea of developing a customized CRM is enticing as you will have the liberty to add features that harmonize with your workflow.
When you order custom-made CRM development, you receive a product that takes into account all the nuances of your business activity. Custom-made CRM is a wise choice for large enterprises that need unique features or work in narrow niches. It comes with a hefty price-tag upfront as you need to pay the vendor to develop the product.
Off-the-Shelf CRM
Off-the-Shelf CRMs include basic tools and cover standard operations. They are not customized for specific industries or markets. Such CRMs serve well for small and mid-sized firms with typical business processes that do not require unique functionality. In fact, off-the-shelf CRM often provides industry best-practices which allows a business to quickly level up their sales team. Such providers often have flexible plans which allows the business owner the benefit to acquire more seats as the business grows.
Microsoft Dynamics 365 CRM
It is recommended to start your CRM journey with an off-the-shelf solution such as the Microsoft Dynamics 365 CRM. This is a cloud-based high-quality off-the-shelf CRM solution that starts at S$65 per user/month. Hosted on Microsoft’s Cloud, there is less fear of cybersecurity issues. Tutorials and client support are included in the software subscription to ensure that your employees who may not be digitally skilled can come onboard quickly. System updates are provided to ensure that everything is secure and operating smoothly.
Once your business has grown to such a size that it justifies a custom-made CRM system, then go for it.
To find out more, contact Zooloo's digital solutions experts at sales@zooloo.asia for the first step towards digital transformation.
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Tags: #CRM #MicrosoftDynamics #Dynamics365CRM #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
