A commonly cited reason business owners give when holding off on taking the necessary steps to Digital Transformation is that they are tied up with more urgent matters. This is quite natural given the nature of business where critical tasks demand immediate attention. Activities such as answering the phone and meeting deadlines are urgent tasks. On the other hand, important tasks propel your business forward and help you achieve your primary business goals. There is often tension between urgent and important tasks and, in many cases, the majority of businesspeople allow the important tasks to take a backseat to the urgent ones.
Live Streaming from Tekka Market
Mr. Mohamed Mustafa may not be a wholesaler, but he understood the value of bringing his business to speed using social media during the lockdown in 2020. Together with four other stall owners, all it took for them to sell out their wares from vegetables to fish was half an hour. The joint initiative with IMDA helped these businesses tap on digital media to promote their businesses. Their success made them think of making their online presence more permanent, selling to a broader array of customers. This was the start of their digital transformation journey.
Selling Scents ahead of Competitors
Perhaps the point of not holding back digital transformation can be driven home more clearly by Mr. Jason Lee. Scent by Six, a local perfume and home fragrance company providing B2B fragrance customization, already had a website. They also experimented with social media platforms to make their presence known. Initial efforts were focused solely on the retail store, which they felt was more pressing. This, Jason admitted, was a big misconception, that retail store was more urgent and online initiatives could wait.
The circuit breaker period during Covid meant that they had a head-start over their competitors and could promptly switch their mode to selling online.
Don’t Hesitate
The pandemic is not retreating anytime soon. And even when it does, the crisis has accelerated and driven companies to transform themselves digitally. The divide between companies that will survive and those that will not is growing. You do not want your business to be on the wrong side of that picture.
Do contact Zooloo's digital solutions experts to find out how you can take that first step towards digital transformation at sales@zooloo.asia.
Explore more
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
- Learn more from our eBook series on Digital Transformation for Wholesale Trade
Tags:#digitaltransformation #B2B #digitaladoption #digitalintegration #covid19 #digitalsolutions #wholesaletradesector #wholesaletrade
