Creating a great customer experience is to exceed all touchpoints throughout the journey. Each touchpoint reinforces the positioning and overall perception of your business. Undermining or downplaying an important touchpoint can result in irreparable damage. The customer journey stages help you identify the most critical customer touchpoints. The information can be used to measure results and improve touchpoints for a better customer experience. This blog will provide tips to optimize your final touch points in your customer journey.
1. Landing Pages That Work
You will reach your target audience more effectively depending on how you market and advertise your brand. Your landing pages must provide a seamless experience that effectively communicates your unique value proposition, eliminating unnecessary distractions. A clear message to convince your potential customers to take action. You can intrigue their actions by using statements that induce curiosity, activate fear of missing out and create a sense of near misses.
2. Demos and Free Trials
Providing customers with a free trial or demo will increase your credibility. Free trials allow your customers to get a hands-on understanding of the actual value of your product. Demos are suitable for products with a complex setup process. Some people prefer learning how a product works before buying it, while others think that trying it for free eliminates all doubts.
3. Streamline the Checkout Process
It is estimated that almost 70% of customers abandon their shopping carts during the checkout process, so it is crucial that you continually optimize your checkout process. The checkout process should be fast, simple, and reliable for customers. Make sure your customer doesn't need to re-enter all information again or fill out lengthy forms to purchase products. If checkout touchpoints are well-designed, customers are more likely to make purchases.
4. Convenient Payment Options
There is a risk that you will lose customers if you only offer a limited number of payment options. If you ignore this, you tell your customers they should go elsewhere. You want to give your customers control over their spending and payment options. Support multiple payment gateways so your customers can feel comfortable. Consider integrating mobile wallets with your platform to reach millennials.
Final Thoughts
Provide outstanding customer service.
Maintaining a long-lasting relationship with your customers starts with customer service. Think about what your customers will experience if you were in their shoes. It is exceptional customer service that makes customers patronize a business, product, or service. By providing excellent customer service, you do more than just keep your customers satisfied; you also maintain their loyalty. If your customers feel your employees are genuinely committed to providing support and fully involved, your company will gain their trust. You need a robust system that makes your employees' workflow easier so they can be involved easily.
With DSM Suite 2.0+ (powered by Zendesk) allows you to streamline order fulfilment across multiple e-stores and e-marketplaces, manage inventory, and increase customer engagement through Omnichannel Support.
Consider Zendesk Suite (Support, Chat, Talk & Guide), where you can quickly streamline your support team. Zooloo offers a full range of Zendesk services, from sales to consulting to implementation to system integration. Please contact us at sales@zooloo.asia.
- Discover more about Customer Engagement Strategies
- Find some tips on e-Commerce Strategies
- Looking closer at Omnichannel Support Strategies
Tags: #zendesk #omnichannel #digitaltransformation #digitalintegration #digitalsolutions #smestrategy #ecommercestrategy #emarketplace #customerengagement #customerretention #customersuccess #edg #psg
