Time is valuable to Millennials and Gen Z, and they do not tolerate inconveniences. It's more common for them to self-serve by researching and comparing their findings with peers before contacting your sales team. You must differentiate by becoming more discoverable and engaging with these customers. Show your potential customer how valuable your solutions are. This blog discusses how to reach out to tech-savvy millennials.
Rule #1 - Implement Self-Service
Millennials and Gen Z are accustomed to accessing information at the touch of a button. They are highly connected and enjoy sharing advice and opinions. A majority of millennials and Gen Z prefer self-service options. Now your sales reps have the opportunity to provide value by helping customers make sense of the information they've collected. Ensure your customers have access to specs, case studies, and other support materials, along with pricing and demos. You can communicate with your website and resources, give easy-to-find info, and show them case studies.
Rule #2 - Offer Free Trials
Many customers still like to test products before buying them, so demos and free trials are essential. Providing these first-hand experiences will ultimately lead to a purchase. Be proactive about understanding where the customer is in the buying process. By targeting bottom-funnel content at customers who have already shown interest, you can make it easier for them to try the product.
Rule #3 - Present Transparency
A product's availability and price are the 2 top factors that prevent customers from purchasing it. Customers don't want to spend time reading the slide deck to understand product pricing. They only buy when they're sure your product meets their needs and fits their budget. Pricing is usually the first thing customer look for, so make sure you put your pricing and product features on your site. Customers prefer to self-educate, including pricing information.
Final Thoughts
Promote Collaboration.
Customers in an organization have the freedom to do their research and provide input. Customer now uses multiple channels, like e-mail and chat, to organize and communicate their findings during the buying process. Omnichannel has made the buying process more collaborative. The way you collect and share your product and support information needs to be collaborative. Therefore, you should provide buyers with tools they can easily use in collaboration channels as well as content they can easily share.
Automate and streamline your customer engagements across multiple channels with our DSM Suite 2.0+ Omnichannel so you can reach prospects the way that works best for them. A Chatbot, Live Chat, and numerous messaging apps like WeChat, Line, Whatsapp, and Messenger will all be integrated into one Inbox, so your messages will all be in one place.
You will enjoy immense growth opportunities if you partner with the right service provider. Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. Please contact us at sales@zooloo.asia.
- Discover more about Customer Engagement Strategies
- Find some tips on e-Commerce Strategies
- Looking closer at e-Marketplace Strategies
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
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