Besides e-commerce, B2Bs are also implementing a digital-first strategy to increase online sales and strengthen their positions to grow. Focusing on digital-first means more than being present where your prospects are; it also promotes targeted marketing more effectively. Online sales can be significantly increased by providing a great online experience and engaging customers. This blog discusses 3 key strategies for delivering a great user experience and driving online sales.
Key #1: Omnichannel Chat
Omnichannel chat helps generate leads and provide customer support, allowing for instant communication and the ability to make quick sales decisions. You can turn visitors into leads using omnichannel chat and maximize leads and ROI by delivering real-time sales assistance. As omnichannel chat handles customer objections, the sales cycle is reduced, as customers can get their answers faster, accelerating the sales process. Sales and support chats are automatically routed to the right team for follow-up, helping to improve resolution and sales conversion times.
If you want to automate and streamline customer engagement, consider implementing a solution like our DSM Suite 2.0+ Omnichannel. By integrating multiple messaging apps such as WeChat, Line, Whatsapp, and Messenger with Chatbots and Live Chat, our solution offers omnichannel capabilities that consolidate every message from every channel into one Inbox.
Key #2: User Experience
How your website looks and works is one of the most important factors influencing your customers' purchasing decisions. Well-structured website designs deliver the best customer experience. You can create a website that meets visitors' needs by studying the buyer's journey and understanding the challenges they face when they visit your website. Start by working out your headings' size, colour, and design because appealing headings make it easy for your customers to scan through the site and find content that speaks directly. Also, plan where you place your call to action (CTA), as it will not be used if it hides behind the navigation menu. Navigation is another vital aspect of online sales. Allowing website visitors and customers to quickly find the information they need increases sales conversion.
You can enhance your e-Commerce operations with a CRM and ERP interface using our DSM Suite 2.0, offering e-businesses the ability to provide meaningful customer experiences and manage order fulfilment effectively.
Key #3: Free Trial
TrustRadius' 2021 report says 87% of buyers prefer self-serve during their buying journey. In this new self-serve model, prospects want to access pricing, user feedback, product demos, and free trials without engaging with a salesperson. By offering free trials, demos, or products, the prospect doesn't have to worry about committing before making a purchase. Furthermore, your prospects will benefit from free trial sessions, where the value of your products will be communicated. A paid version will eventually replace the free version. You can also offer a "reverse trial," where customers can get a full version of the product for 14 days, after which they can purchase the product or switch back to a free version (limited features).
Final Thoughts
Self-serve B2B buyers need to be marketed differently.
The role of a marketer is no longer limited to simply generating leads for sales. To lead nurturing, it has to look into deeper aspects of the new self-serve B2B buyer journey. Engage closely with sales to determine how to move the funnel downwards and achieve pipeline acceleration. All marketing content, channels, and programs are designed to support sales enablement beyond lead generation. The marketing approach should be designed to attract self-serve B2B buyers and to provide information and trial accounts without much sales involvement, which impacts sales conversion rates.
You will enjoy immense growth opportunities if you partner with the right service provider. Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. Please contact us at sales@zooloo.asia.
- Discover more about Customer Engagement Strategies
- Find some tips on e-Commerce Strategies
- Looking closer at e-Marketplace Strategies
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade #ecommercestrategy #smestrategy #edg #emarketplace #customerengagement #customerretention #ordermanagment #inventorymanagement
