Step 1: Avoid Short-term Hacks

Using LinkedIn isn't like cold calling. It's not productive to swoop into your prospect's inbox unannounced to pitch your solution right away. Don't fall victim to short-term hacks and end up in the spam folder. Provide regular thought-provoking content on LinkedIn that is relevant to your industry and your potential prospects. Get into conversations with industry insiders who comment on your posts and direct message potential customers instead of simply pitching them. Utilize LinkedIn to generate attention and engage in long-term, meaningful conversations.

Step 2: Don't just ask for sales

Please do not spam messages or comments with sales pitches or ask for an appointment immediately. People may eventually turn to you for both your solution and your opinion when you always offer value and ask excellent questions. Trust will be earned when you can solve their pet peeves and teach them something. Always suggest small steps they can take.

Step 3: Engaging Content

Get started with your content plan, create engaging content, and use repeatable processes. Prepare a series of blogs based on recent user conversations and provide actionable insights. Perhaps you should interview your CEO about a topic your audience cares about or summarize industry podcasts into bite-sized actionable lessons. Create a LinkedIn community and ask engaging questions – the audience will be encouraged to participate and learn from each other.

Step 4: Use Triggers

Triggers are things that encourage your audience to act. It's common for your audience to interact with other people on LinkedIn and post updates. The LinkedIn Sales Navigator lets you see what your target audience likes and comments on, so you can use these triggers to connect with them. Your input will become more valuable by engaging in meaningful conversations with your target audience at all possible opportunities (triggers). Set aside 10 minutes every morning to engage with your audience's triggers.

Step 5: Personal Branding

The key to using LinkedIn for prospecting is to optimize your profile. A compelling user profile must reflect a solid personal brand and be regularly updated. In the Summary section, you can include your sales pitch and a compelling headline that resonates with your audience. Instead of summarizing your duties, explain your motivation for being in this position.

Final Thoughts

Build your reputation as a thought leader - that will draw leads to you.

People flock to brands and influencers that build real value and a reputation as practical solutions. Create thoughtful content that provides support to establish your reputation as someone trustworthy and generous without expecting a return. Maintain a regular schedule of publishing exciting and original content to meet customers' expectations. Consider the questions your prospects frequently ask if you have trouble creating worthy content. You can create non-commercial content around those questions while mentioning the benefits of your solutions since people buy benefits, not products.

You will enjoy immense growth opportunities if you partner with the right service provider. Get a better start with Zooloo. Our team is happy to assist you with your journey towards digital transformation. Please contact us at sales@zooloo.asia.

• Discover more about Customer Engagement Strategies
• Find some tips on e-Commerce Strategies
• Looking closer at e-Marketplace Strategies
• Read about The Digital Transformation Journey
• Learn more about our “Digital Backbones”

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