Reaching your target audience should be much more accessible than ever before with the internet. However, the vast majority of small to medium-sized companies seem to have trouble effectively taking advantage of the internet. Not all smaller businesses can afford digital marketing, although it is essential. This blog will provide some tips on how to make content marketing more effective.
Plan Ahead
Set goals and figure out who your target audience is. Be realistic with your goals and make sure they are appropriate for the size of your business. Moreover, they should also tie in with your business goals and cater to your industry's needs. Research your audience to understand what they enjoy and entertain them. Create consumer personas further to clarify customers' pain points and interests.
Have you considered where to publish? Most people overlook the different channels associated with developing their online brand. You should analyse your media usage, the types of content you post, and when you post it. Content targeted to specific audiences should have a specific tone and be published where it makes sense.
Get it Right
Going on a random tangent won't help you make good content, as it should always focus on your industry and what you have to offer. Keeping it connected to your brand helps. Content should always be informative and solve a problem for your audience. There is a higher chance that someone will enjoy a post more if they stay on it longer. You can evaluate bounce rates through Google Analytics and Facebook Insights.
To stay relevant, keep reading and commenting on the posts of other thought leaders, as it will highlight your brand and offer you more visibility. If you link to a post that builds upon the original post, the impact is more likely to appeal. Don't forget to be respectful and friendly with the approach.
Publish New Content
To keep your current followers enticing, you have to make an effort at attracting new ones and nurturing the ones you have. Thus, your written post contributes to building your brand and adds credibility. Building momentum takes commitment on your part, which doesn't mean that you can stop posting new content just because you have an increased number of followers and visitors.
Use your calendar to guide you and remind you when to post to avoid stagnant social media. Get fresh or trending topics from industry leaders' content if you're running out of ideas, and stay updated on industry news for your benefit.
Measuring the outcome
To ensure you are not wasting time and effort, notice what content gets the most views, shares, and likes when posting different types of content. Analysing requires more than looking at video or text. It requires considering patterns rather than observations.
Final Thoughts
Leverage everything.
The content that you created can leverage across all your platforms. By regularly mentioning your YouTube channel in your social media feeds, you can raise more awareness for your channel. Posting links to a new post on your social media pages will help you gain visibility and show you how to cross-link information that you might glance over on one blog to more in-depth information on another blog.
You should cross-link and interlink all the channels you are using online to bring people to them. Likewise, the media can adapt the videos into infographics, and blogs can be adapted into eBooks or repurposed.
Grow better with Zooloo, we are happy to help you get started with digital transformation, please contact us at sales@zooloo.asia.
- Read about The Digital Transformation Journey
- Learn more about our “Digital Backbones”
Tags: #CRM #MicrosoftDynamics #digitaltransformation #B2B #digitaladoption #digitalintegration #digitalsolutions #wholesaletradesector #wholesaletrade
